tag:blogger.com,1999:blog-984525071158997791.post4862778641773973455..comments2023-11-05T01:44:47.008-06:00Comments on found by Pat: No Golden Arches, No Clowns - McDonalds Japan Goes No-Brandfoundbypat@gmail.comhttp://www.blogger.com/profile/16771944382692602156noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-984525071158997791.post-13326373701860482912008-11-19T21:26:00.000-06:002008-11-19T21:26:00.000-06:00This is so weird, especially since I was just read...This is so weird, especially since I was just reading about McDonald's on Dr. Tantillo's <A HREF="http://blog.marketingdoctor.tv" REL="nofollow"> marketing blog</A>, where he praises McD for being so flexible and adapting to demand but prefaced this with: "The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup."<BR/>Guess they are even more flexible than though.. <A HREF="http://blog.marketingdoctor.tv/2008/11/15/brand-winners-and-losers-mcdonalds-and-government.aspx" REL="nofollow">Tantillo's full post </A><BR/><BR/>And actually I guess cultivating this sort of aesthetic is in line with their move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their 'unsnobby coffee' campaign. Tantillo did a post on <BR/><A HREF="http://blog.marketingdoctor.tv/2008/10/26/brand-winners-and-losers-dunkin-donuts-and-starbucks.aspx" REL="nofollow">Starbucks/Dunkin' Donuts</A> mentioning McDonald's coffee, too.elohttps://www.blogger.com/profile/00928352766284488932noreply@blogger.com