Monday, May 11, 2009

Hulu's tug of war with TV

Hulu's tug of war with TV - Los Angeles Times: "As online viewership surges, media companies reconsider the wisdom of sharing their content for free.

Online video site Hulu trumpeted its ascension to the media big time a few months back with a dash of sardonic humor. In its debut TV commercial, in which Alec Baldwin mocks the audience's addiction to the very shows he creates as a fictional network executive, the site calls itself 'an evil plot to destroy the world.'"