Thursday, September 18, 2008

New Microsoft ads directly target Apple

New Microsoft ads directly target Apple: "After two weeks of running a series of ads with Jerry Seinfeld and Bill Gates that left many people scratching their heads, Microsoft's latest spots take direct aim at the Apple ads that have turned Windows into a punch line.

'I'm a PC and I've been made into a stereotype,' says Microsoft employee Sean Siller, who looks a whole lot like John Hodgman, the actor who plays the PC in Apple's ads.

The spot then goes on to have other people say that, they too are PCs, including an Obama blogger, a McCain broadcaster, actress Eva Longoria, a school teacher, and a fish salesman, among others. (My favorite is a guy standing near cows saying 'I turn No. 2 into energy.')

Bill Gates does make a cameo, saying 'I'm a PC and I wear glasses.' The ads will debut later Thursday on NBC's 'The Office.'"