Kellogg Tests Shorter, Fatter Cereal Boxes : "Kellogg Co. is testing a 'space-saving' cereal-box design that it predicts will redefine the cereal aisle. The new box, which is being tested in Detroit, represents the package-foods company's biggest box tweak since the 1950s. According to Kellogg, consumers and retailers want to save room in pantries and on store shelves."
Wednesday, January 28, 2009
Kellogg Tests Shorter, Fatter Cereal Boxes
Kellogg Tests Shorter, Fatter Cereal Boxes : "Kellogg Co. is testing a 'space-saving' cereal-box design that it predicts will redefine the cereal aisle. The new box, which is being tested in Detroit, represents the package-foods company's biggest box tweak since the 1950s. According to Kellogg, consumers and retailers want to save room in pantries and on store shelves."
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