Thursday, June 4, 2009

Color Psychology in Logo Design

Color Psychology in Logo Design - Free Logo Critiques: "Color offers an instantaneous method for conveying meaning and messaged in your logo designs. It’s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programed to respond to color. The subliminal messages we get from color shape our thoughts. As humans our very survival is hung on the identification of color. We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch, the bottom line is that color is a very important part of our daily lives. It’s import for us as designers to use color appropriately and understand the meaning behind the colors we choose."


Unknown said...

Thanks for the article, and good timing as we are trying to come up with our new company name and logo.