Wednesday, October 15, 2008

Beat the Recession with Value Branding

Beat the Recession with Value Branding: "While a brand focused on very low cost products like Kia is going to take less of a hit and possibly even grow in this market while a premium brand like BMW suffers, the company that uses creative marketing and brands itself as the best value will succeed. Value branding doesn’t mean a product has the lowest price, or even that it is priced in the middle of the market. Value simply means getting the most for your money. Value means your product has the highest quality in its price bracket."