Tuesday, October 14, 2008

Product Placement: The History Of Product Placement In Science Fiction


Product Placement: The History Of Product Placement In Science Fiction: "Science fiction is all about showing us new and startling worlds — and it doesn't hurt to sell a few widgets along the way. Like Eureka, which recently proved that you can save the world using Degree antiperspirant. Or the Sarah Connor Chronicles, which showed on Monday that a certain brand of car is the official vehicle of the anti-robot resistance. Product placement has been a part of science fiction for decades, but it's grown as the genre has become big business. Here's our history of the phenomenon since the beginning."

0 comments: