Microsoft to attack Mac pricing in new series of TV ads

Microsoft to attack Mac pricing in new series of TV ads: "After running through a series of ad campaigns designed to make Windows look cool, then victimized, then simply inescapably ubiquitous, Microsoft is now hoping to attack Apple in new ads that portray Macs as unaffordable compared to generic PCs.

According to a report by the Associated Press, Microsoft hired Crispin Porter Bogusky, the ad agency behind the campaign pairing Bill Gates with Jerry Seinfeld, to recruit 'unwitting subjects by posing as a market research firm studying laptop purchasing decisions.'

Participants found on Craigslist were given between $700 to $2,000 to buy a computer fitting certain criteria, and were told they could keep the computer they selected."
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