Thursday, December 25, 2008

Our unconscious brain makes the best decisions possible

Our unconscious brain makes the best decisions possible: "'A lot of the early work in this field was on conscious decision making, but most of the decisions you make aren't based on conscious reasoning,' says Pouget. 'You don't consciously decide to stop at a red light or steer around an obstacle in the road. Once we started looking at the decisions our brains make without our knowledge, we found that they almost always reach the right decision, given the information they had to work with.'"

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