Thursday, February 12, 2009

PEPSI'S REDRAWN LOGO GOES DEEP, FIZZES OUT


PEPSI'S REDRAWN LOGO GOES DEEP, FIZZES OUT : "To most people, Pepsi's new logo looks a lot like the old one.

To the ad firm that conceived it, however, the revamped logo draws on thousands of years of design principles, the Earth's gravitational pull and the greatest works of art to persuade people to buy soda."

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