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Wednesday, April 15, 2009
Creative Marketing: BMW vs. Audi
Creative Marketing: BMW vs. Audi: "On the corner of Santa Monica Blvd. and Beverly Glen Blvd (corrected the location), Audi has put up some billboards showing the all new Audi A4 along with the headline: “Your move, BMW”. Santa Monica BMW, a local dealership, took on the challenge and entered a virtual chess game ….of course, with cars rather than pawns, kings or queens."
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