Wednesday, August 13, 2008

5 Famed Retired Corporate Mascots

5 Famed Retired Corporate Mascots: "Consumer product companies love finding a memorable corporate mascot who can get the buying public to open their wallets. A great mascot builds brand equity for decades, while a bad one can be an embarrassing smear on a company’s history. Both types often meet the same fate, though, when it comes time for forced retirement. Here are a few of our favorites, some still mourned, some still mocked."