Monday, April 6, 2009

Five Brands Doing It Right, Doing It Wrong

Five Brands Doing It Right, Wrong: "So what lessons are out there for marketers in this recession? We looked at 10 brands from a variety of categories -- packaged goods, video gaming, luxury, automotive -- to see who's making it work and who's in need of do-over. What are some basic dos? Offer consumers some assurance (see: Hyundai) in these dark days, make sure those ads are aggressive (offering value? Then say so) and be innovative with your product. What you don't want to do: Be without a unique message and ignore brand-oriented ads (that's you, GM)."