Saturday, May 31, 2008

Report: young adults most clueless about Digital TV switch



Report: young adults most clueless about Digital TV switch: "As the Federal Communications Commission revs up efforts to promote the impending digital TV transition, a new report suggests that the overwhelming majority of Americans will sail smoothly through the switch. On the other hand, a big chunk of TV watchers will not. The Nielsen Company's new Overview of Digital Readiness classifies 9.4 percent of US households as 'Completely Unready' for February 17, 2009—the last day of analog broadcasting for full power TV. Some may be surprised to learn that young adults make up a big portion of that percentage."

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